Valeria Brusnikina, manager of the IT projects portfolio of the IPChain Association, answers questions from foreign media
09 March 2021
Focus on content: IPQuorum 2021 brings together leaders of the creative economy in Skolkovo
IPQuorum 2021- the meeting point of the creative industries and the world of intellectual property - will take place on April 26-27 in the Technopark of the Skolkovo Innovation Center in the Tech for Content format. The topic of the business program is the new technologies for the production, distribution and monetization of the content: from cinema to music and theater, from design, architecture to restaurant business and modern engineering.
The world's creative industries are growing at 15% per year and give impetus to the growth of the more traditional sectors of the economy. In Russia, large cities with creative clusters act as locomotives of the creative economy; audio streaming, digital platforms and electronic services are developing at a furious pace. By some estimates, the contribution of creative industries to GDP ranges from 500 billion to 3 trillion rubles a year. The explosive growth in the consumption of digital creative content has marked a period of quarantine restrictions.
Experts and market participants will discuss the creation of innovative technologies for creativity, protection of intellectual rights in the digital and real world.
This year the forum will bring together 1,500 participants from 30 countries of the world. More than 60 sessions, discussions and master classes will take place over two days. The speakers are foreign and Russian experts in the field of digital technologies, economic transformation, national creative industries and the global IP market.
The forum will be organized by the Ministry of Culture of the Russian Federation, the Skolkovo Foundation and the IPChain Association.
Intellectual property has become an essential business asset in modern economic relations. Igor Drozdov, Chairman of the Board of the Skolkovo Foundation, noted: “Unfortunately, in practice, intellectual property is still not perceived by many as a possible source of significant income. Meanwhile, a significant part of any business is built on the use of the results of intellectual activity, although we often do not think about it. Office design, brand, production technology, as well as digital technologies (artificial intelligence, platform solutions and much more) are the product of creative activity”.
Andrey Krichevsky, Chairman of the RSPP Committee on Intellectual Property and Creative Industries, President of the IPChain Association, considers a contradiction between local and global as one of the challenges of the digital economy: “The digital content market will grow by almost $ 520 billion by 2024, and the average annual growth rate will be 15% worldwide. Thanks to technology, production and consumption of creative products get transboundary nature. At the same time, the safeguarding and protection of intellectual property remain territorial in nature. Today, the interaction of national intellectual law and the global market for a creative product, whether it be within the framework of patent cooperation or cross-border electronic transactions with copyright objects, is the most important issue on the business agenda”.
Representatives from Russia, the Netherlands, Brazil, Republic of Korea, India, France, Germany, Spain, Israel, UAE, Kazakhstan, Armenia, Georgia, Belarus, Azerbaijan, Uzbekistan, Turkey, Kyrgyzstan, Singapore, Poland, Japan, South Africa and other countries will take part in IPQuorum. According to Saule Tlevlessova, President of the Eurasian Patent Organisation, “digital innovations continue to conquer the world, and patent law is effectively responding to this challenge. Today the EAPO is successfully considering applications for the most sophisticated and cutting-edge technologies that open the door to the digital future of Eurasia”.
The co-organizers and partners of the forum will be the Federation of Intellectual Property (FIP), the Confederation of Rightholders' Societies of Europe and Asia (CRSEA), the Digital IP Scientific and Educational Center for Intellectual Property and the Digital Economy. The communication partner of the forum is the agency of complex communication solutions “Prophet”. The official partner of the forum is the “Gazprom-Media” holding.
Alexander Zharov, General Director of “Gazprom-Media” holding, noted that the media was one of the first industries that naturally and seamlessly entered the digital era. And today for us digital transformation is a key process in the long-term development strategy of the holding. I am sure that the expertise already accumulated in “Gazprom-Media” in the application of new digital technologies in the field of production, promotion, distribution and monetization of content will be of interest to IPQuorum participants. And for us the forum is important, first of all, as a platform for discussion and generation of those ideas that will very soon become our “tomorrow”. And we want to be among its founders and creators”.
Information partners of IPQuorum 2021 will be TASS, Forbes, the Union of Journalists of Russia, the InterMedia news agency, “ArtMoskovia”, “Kultura” newspaper, the Eurasian Patent Organisation (EAPO).
In total, over 23 thousand people took part in foreign and Russian events under the international communication brand IPQuorum in the past three years. 843 experts from 35 countries spoke on the sidelines of more than 250 sessions, meetings, round tables.
Founded in 2010, the Skolkovo Foundation is a non-profit organization and functions as the administrator of the Skolkovo Innovation Center. The goal of the Foundation is to support technological entrepreneurship in Russia and the commercialization of the results of research activities..
The IPChain Association was founded in 2017 by the Skolkovo Foundation, the Russian Intellectual Property Organization (VOIS), the Higher School of Economics (NRU HSE), the Russian Union of Rightsholders (RUR), the St. Petersburg University of Information Technologies, Mechanics and Optics ( ITMO), the Russian Authors' Society (RAO), the Partnership for the Protection and Rights Management in the Field of Art (UPRAVIS), and the New Centure Bank.
The partners of the Association and direct participants in the IPChain project are the Ministry of Culture of the Russian Federation, the Ministry of Education and Science of the Russian Federation, the Federal Service for Intellectual Property (Rospatent) and the Federal Institute of Industrial Property.
The primary goal of the Association is to develop standards, technologies, and tools to enable effective collaboration between IP market participants in the digital domain.
IPQuorum is a communication brand created by the IPChain Association and the Eurasian Confederation of Societies of Rights Holders with the aim of organizing permanent international communication platforms for dialogue with the international community on the development of the field of intellectual property in the digital economy.
IPQuorum is a cross-border communication network that connects global intellectual property market players, creative industries, industry innovators, visionary experts, venture investors, national and international regulators.
A series of events are held annually under the IPQuorum brand in Russia and abroad. A complex of exhibitions, conferences, discussions, presentations and business sessions designed to become a driving force of qualitative changes in the global intellectual property market, the development of fine (beaux-arts) and industrial arts (arts industriels) as full-fledged subjects of the digital economy.
The work of all IPQuorum communication platforms is aimed at finding applied infrastructure and backbone solutions for the innovative development of the intellectual property sphere.
The leading project under the IPQuorum brand is the International Strategic Forum on Intellectual Property.
Knowledge without gaps: IPQuorum will talk about creating EdTech content
“You must be able to create and count money”: Gazprom-Media took part in the first session of IPQuorum 2021: Tech for Content
Yuliana Slashcheva: "In the coming years, Russia will enter the top ten world animation powers»
For architects and residents - how technology is changing mass construction
IPQuorum 2021: How Innovative Technology is Changing the World Today
Non-conference “ARTtalk. Art after the Creative Economy ” will gather online more than 10 thousand participants and more than 50 top speakers
"Creating magic with light technology and a bold idea»
Content passion: IPQuorum will bring together the interests of content producers and consumers of creative products
The creative economy is always an experiment
Maxim Chepukhalin: "The audience is open to all media experiments"
"The connecting link between creativity and the economy is intellectual property"
Not TikTok united: IPQuorum will present 20 ways to create and promote content
Who in Russia to stream well: IPQuorum 2021 will bring together the main players of the music industry
Polina Askeri: "You need to communicate with art live"
IPQuorum 2021 Business Program Announced: Tech for Content
LegalTech: new weapons in the war against pirates
Leaders of Russian film production supported IPQuorum 2021
Investments in the creative sector: the new platform Co-Fi will enable creative workers to get financing
The concept of developing creative industries will allow Russia’s citizens to embrace tools to make money from their talents
Participants of online session Creative Global Talks discussed the future of the creative industries after the pandemic
The first Federation of creative Industries was created in Russia
The court ruled that Zaycev.net should pay 3.89 million rubles in favor of the rights holder
The Ministry of Culture of the RF has discussed a concept of creative industry development
LegalTech Review: current events in January
Sergei Matveev: “The music market is moving towards individual rights management”
Manufacturer of gas burners decided to make a similar logo to Tesla'x mark
Biocomputers, GMO plants, robots: innovations that corporations will patent in 2020