Valeria Brusnikina, manager of the IT projects portfolio of the IPChain Association, answers questions from foreign media
01 April 2021
IPQuorum 2021 Business Program Announced: Tech for Content
The boom in online education, the fierce confrontation between IT giants, the multi-million dollar views of dance videos, and messengers as digital havens are only a small part of the ongoing technological trends. They are all related in one way or another to the production, distribution, and monetization of content. What can we do to provide the growth of digital products? Which technologies will be used to promote the growth of creative business? Why has creativity become a new way to survive in today’s world? Participating speakers of IPQuorum 2021: Tech for Content will try to find answers to these questions and other ambiguities in question.
The business program of the Forum embraces all types of creative industries, ranging from fashion, industrial design, gastronomy to art, software development, and media. In two-day events participants will share their vision of how to value, protect and generate revenue from intellectual property assets, and identify which business models will be applicable for different creative industries to expand their presence in the digital world.
On the first day of IPQuorum 2021: Tech for Content participants will be introduced to the creative use of technology. The Forum will start with a plenary session entitled “Providers of happiness, or the economy of emotion.” Participants will make their predictions for new content forms to emerge in the near future and share real-life cases to reveal the struggle for modern consumers spoilt for choice by an abundance and variety of content. Experts will talk about digital twins, sewing robots, jewelry and 3D food printing and about economic and legal implications of the digital transformation of theaters and museums.
High-tech technologies for content have emerged as a focus of the Forum due to the unprecedented growth of the digital market in the time of the pandemic. Creative sectors in many countries across the globe have become the driving force of economic development, says Andrei Krichevsky, Chairman of the RSPP Committee on Intellectual Property and Creative Industries, President of the IPChain Association. “Creative businesses are now referred to the key tools of public administration. Creative industries make room for a window for growth, provide jobs and be the basis for a rapid increase in the country's GDP. Effective and meaningful functioning of this economy sector is a decisive factor in the state's self-preservation.”
Participants of the plenary session "IP Secured Funding. Investments, loans, crowdfunding, crowdlending” will discuss the ways to gain loyalty of banks and investors to IP assets.
Technologies of sustainable markets will become a key agenda of the second day of the Forum. The session entitled “Time to Create. How to stimulate the growth of the creative industry markets” will answer some of the principal questions about the development of the creative businesses: will streaming completely capture the attention of TV audiences, how recommendation algorithms affect the development of the market, and will they transform online service into a factory for TV series and movie hits. Other keys of the discussion include performances for WhatsApp and Zoom, Deepfake technology, AI-generated hyper individual content and Big Data.
New ways of promoting and generating revenues from IP assets will be discussed at the session “Concert as digital: a new reality for concert activities.” Participants of the session will focus on gamified performances of artists and proven techniques to attract and keep big audiences.
Partners of IPQuorum 2021 believe that taking part in the Forum will enable guests to realize why creative industries are not about activities of designers, architects or musicians, but a uniform community capable of becoming a government partner once a certain approach is applied. Marina Abramova, director of Roskultcentre said: “Providing support at individual level is not enough in order to build up a reliable pool of talents in the creative sector of economy. It is vital to apply an entire set of measures that implies providing conditions to promote the creative and cultural sector not only at the federal level, but also in Russia’s regions. It is important to consider creative ideas and prodcts as economic assets that can become the basis for an effective ubusiness plan. I’m confident that at IPQuorum we will find like-minded people in this respect.”
The Forum is organised by the Ministry of Culture of the Russian Federation, the Skolkovo Foundation, and the IPChain Association.
The co-organizers and partners of the forum are the Federation of Intellectual Property (FIP), the Confederation of Rightholders' Societies of Europe and Asia (CRSEA), the Digital IP Scientific and Educational Center for Intellectual Property and Digital Economy. The communication partner of the Forum is the Prophet agency for complex communication solutions. The official partner of the Forum is Gazprom-Media Holding. The event will be supported by Roskultcentre, the Russian Association of film and television producers, the Russian Animated Film Association (AFA), the New Centure Bank, Soyuzmultfilm Animation Film Studio, Russian Seasons, n'RIS, IPEX, IPCODEX, Fonmix, Co-Fi, Smysloteka, MEDIANA.
General media partners of IPQuorum 2021 include Tech for Content are the TASS agency and the Kommersant publishing house. Media partners feature Forbes, Rossiyskaya Gazeta, the Union of Journalists of Russia, InterMedia news agency, ArtMoskovia, Kultura newspaper, Eurasian Patent Organization (EAPO), KinoReporter (the main magazine of film and TV), Regions of Russia media holding, magazines ``Strategy,” Invest Foresight, Tochka Art, websites Science and Life, Kulturomania, ICT-Online, Expomap, Devdiscourse, ComNews, MovieStart, MIXED.NEWS and Telesputnik.
Founded in 2010, the Skolkovo Foundation is a non-profit organization and functions as the administrator of the Skolkovo Innovation Center. The goal of the Foundation is to support technological entrepreneurship in Russia and the commercialization of the results of research activities.
The IPChain Association was founded in 2017 by the Skolkovo Foundation, the Russian Intellectual Property Organization (VOIS), the Higher School of Economics (NRU HSE), the Russian Union of Rightsholders (RUR), the St. Petersburg University of Information Technologies, Mechanics and Optics ( ITMO), the Russian Authors' Society (RAO), the Partnership for the Protection and Rights Management in the Field of Art (UPRAVIS), and the New Centure Bank.
The Russian Ministry of Culture, Ministry of Education and Science, Federal Service for Intellectual Property (Rospatent) and the Federal Institute of Industrial Property are partners of the Association and immediate participants of the IPChain project.
The primary goal of the Association is to develop standards, technologies, and tools to enable effective collaboration between IP market participants in the digital domain.
IPQuorum is a communication brand created by the IPChain Association and the Eurasian Confederation of Societies of Rights Holders with the aim of organizing permanent international communication platforms for dialogue with the international community on the development of the field of intellectual property in the digital economy.
IPQuorum is a cross-border communication network that connects global intellectual property market players, creative industries, industry innovators, visionary experts, venture investors, national and international regulators.
A series of events are held annually under the IPQuorum brand in Russia and abroad. A complex of exhibitions, conferences, discussions, presentations and business sessions designed to become a driving force of qualitative changes in the global intellectual property market, the development of fine (beaux-arts) and industrial arts (arts industriels) as full-fledged subjects of the digital economy.
In total, the number of attendees over the past three years in international and local IPQuorum events reached 23,000 people. 843 experts from 35 countries participated in 250 sessions, meetups and roundtables.
The work of all IPQuorum communication platforms is aimed at finding applied infrastructure and backbone solutions for the innovative development of the intellectual property sphere. The leading project under the IPQuorum brand is the International Strategic Forum on Intellectual Property.
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