Valeria Brusnikina, manager of the IT projects portfolio of the IPChain Association, answers questions from foreign media
05 March 2021
The concept of developing creative industries will allow Russia’s citizens to embrace tools to make money from their talents
Implementing the Concept of development of Creative Industries, launched by the Ministry of Culture jointly with the Russian Union of Industrialists, would enable Russia’s citizens to make money from their talents. Speaking at the III International Baltic Cultural Forum in Svetlogorsk in Kaliningrad Region, the Deputy Minister of Culture of the Russian Federation Olga Yarilova showed strong support for this statement. The public discussion deals with this concept for the first time.
From the perspective of the Deputy Minister, Russia should promote a spirit of entrepreneurship and create new jobs in creative industries. For this reason, we should introduce not only digital technologies but also improve the mechanism of state support — grants, subsidies, and other support measures.
Tatiana Abankina, director of the Center for Creative Economy at the National Research University “Higher School of Economics” and Digital IP lecturer, stressed the role of the government assistance. The expert said that the share of the creative sector in the country’s GDP totaled 5 trillion rubles in 2018. Given that real gross domestic product over the same period was estimated at more than 92 trillion, this is clearly not enough. The industries have enormous development potential.
Creative industries have emerged as one of the world's most dynamic economic sectors, and this is encouraging, says Andrey Krichevsky, Chairman of the RSPP Committee on Intellectual Property and Creative Industries, President of the IPChain Association. “Creative industries are one of the important elements of public administration related to people’s employment. Creative industries can become a tool for managing the sociotechnical system. In a complicated manner, the government requires creative industries to manage entropy, or, more simply, for self-preservation,” he continues.
Adapting a legislative framework to the needs of creative entrepreneurs would be the best support for creative businesses. First of all, we have to focus on modern ways to protect intellectual rights, taking into account already existing experience. Valeria Brusnikina, portfolio manager of IT-projects of IPChain Association says: "Today, the market has an array of Legal Tech solutions which allow you to manage intellectual rights and generate revenue. It does not require lawyers and a deep understanding of the law. There are services for getting rights, which allows different creative products to be delivered to "storefronts," as well as services for protecting the content online. These services include n'RIS is for deposit of works, IPEX for transactions with the results of creative activity, Online Patent for protection of trademarks in any country of the world. All services function within one distributed ledger. Content creators and rights holders can work without any intermediaries.".
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